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DATA AND DEVICES / TREND PAPER Smart IoT Applications and Environments: Key Antenna Considerations in Designing Your Smart Ecosystem PAGE 4 Trend 1: Smart Tracking Smart tracking is a growing trend presenting significant market opportunity for companies looking to enter the space. It is increasingly being developed for use in telematics and on-board diagnostics (OBD) – two major areas within the global vehicular and transport industries that are experiencing significant growth. Smart tracking is also used for the asset tracking of physical assets, again used in transport, as well as with global distribution and logistics players. Another area of growth, the IoT-supported asset tracking market is expected to account for 93% of all enterprise and industrial IoT solutions in the current environment. (3) In building a smart tracking application, a customer has to consider a number of technological challenges and requirements to ensure the right antenna system. Global commercial telematics market is expected to grow by $23.15 billion from 2020-2024; the U.S., Germany, China and Canada are its largest markets, with Asia-Pacific expected to witness significant growth (2) Global asset tracking market will reach $32.0 billion by 2024, growing at 14.9% CAGR (3) Global asset tracking market for AI in embedded devices will grow at 28.2% through 2024 (3) Challenges Solutions Harsh environmental conditions Oer robust design in dry and moisture prone areas Battery power saving Ensure high eciency to prolong battery life Controlling the orientation of the antenna, as well as its radiation pattern performance Operate with multiple frequencies and provide omni-directional performance Uninterrupted cellular signal for diagnostics performance Deliver high eciency Global tracking Provide services across the globe, ensuring multiple frequency bands